When you’re scoping, don’t forget to charge for audits!
Welcome to Scope Smarter, Not Harder, a series from Wethos highlighting our services and scope of work templates from the Wethos Services Library. In this installment, we’re highlighting audits! Have you been asked to “go through assets” or “sift through past content” over and over? That means you’re performing audits! But not everyone knows the language for this — and as a result, they don’t always charge for it. Well, here we are telling you that, yes, you should be charging for those auditing services!
Wethos users have access to over 60 scope of work templates and 700 services ranging from brand strategy to social media and design. Our scope of work tools streamline your proposal process so you can skip the freelance pricing mistakes and get to work.
Please note that our pricing suggestions are relational and the numbers inputted by users inform the recommendations over time. If you have feedback on the pricing below, please let us know: @wethosco on social! We always want our system to become smarter with your help.
Here are a few auditing services to include in your next scope of work!
1. Audit aspirational brands: 1 report for $1,500
Description: “Research three aspirational brands to identify unique traits, messages, positioning styles, or behaviors to incorporate into your brand’s definition.” If your client has you snooping on other brands for inspo, that counts as an audit!
2. Audit email marketing: 1 report for $900
Description: “Audit the client’s existing email content, platform usage, and performance across platforms to identify challenges and opportunities (Requires the client’s platform credentials.)”
3. Audit content and media assets: 1 report for $300
Description: “Audit the client’s existing content and media assets. Deliver a review report that lists asset trends, identifies asset gaps, and outlines any high level findings. May include recommendations for optimizations.”
4. Audit social media: 1 report for $1,500
Description: “Audit the client’s existing social content, platform usage, and performance across platforms to identify challenges and opportunities. (Requires the client’s platform credentials)”
5. Audit website content: 1 report for $900
Description: “Audit the client’s existing website (up to 20 pages) to identify which resources are already available and which need to be created. (Requires the client’s CMS platform credentials.)”
6. Conduct SEO audits: 1 report for $1,500
Description: “Perform audits on websites (up to 20 pages) to evaluate how optimized they are for organic search, including analyses of keywords, competitors, technical implementation, content, links, and user experience. Provide reports of findings along with recommendations for improvement.”
So the next time you’re sitting down to build a scope on Wethos, make sure you’re saving time (and money!) with our snappy templates. Do you have a go-to template that you use on your own? We’d love to add it to our library — and compensate you!