Content Strategy Part 3: Creating a powerful content marketing strategy
You’ve used your (or your client’s) values to craft a mission statement, audience personas, and core messaging. You’ve established a solid visual identity. Now it’s..
Content Strategy Part 2: Brand marketing is more than just a logo
Have you ever run into a brand marketing strategy so aligned with their values (*cough* Patagonia) that every part of the experience reminds you what..
Three ways to set healthy, professional boundaries with clients
Managing boundaries with clients is one of the trickiest parts of being a freelancer. It can lead to disagreements, overworking, and burnout if you’re not..
What is personal branding? Building a personal brand that stands out
When you think “personal branding,” it likely conjures images of Instagram influencers, Gen Z TikTok stars, and celebrities schilling corporate sponsorships. Personal branding can have..
Don’t offer a discount on your rates before checking this list
Instead of underpricing and over-delivering so everyone can afford you, price yourself at your TRUE worth with ideal clients who are willing, excited & able..
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