Content Strategy Part 3: Creating content that sparks
You’ve used your (or your client’s) values to craft a mission statement, audience personas, and core messaging. You’ve established a solid visual identity. Now it’s..
Should you brand yourself or be yourself? Building a personal brand that stands out
When you think “personal branding,” it likely conjures images of Instagram influencers, Gen Z TikTok stars, and celebrities schilling corporate sponsorships. Personal branding can have..
Don’t offer a discount on your rates before checking this list
Instead of underpricing and over-delivering so everyone can afford you, price yourself at your TRUE worth with ideal clients who are willing, excited & able..
9 Reasons you should have already raised your rates
Let’s be honest, #knowyourworth is losing its impact, but not its importance. As creatives and small business owners, it’s easy to fall into the trap..
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