Category: Insights

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December 16, 2020

Authentic digital community will be the antidote to virtual burnout

Where there is community, there is hope. During the darkest days of the pandemic, I found strength in Black Joy! In our collective rest, resistance..
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December 16, 2020

Creatives will find new ways to monetize their work

In some ways, 2021 is going to be a continuation of what the last decade has been for creatives: A loosening of the constraints and..
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December 16, 2020

2021 Will bring a groundswell of new creatives

Creatives have always been inextricably linked to innovation by way of imagination. When society is struggling to find its common narrative; when people are suffering..
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December 16, 2020

Remote is here to stay

In 2021, anybody that can stay remote, will stay remote. This means that we will all have to settle into a world where most of..
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December 16, 2020

Five tenets to live by as a freelance founder in 2021

I’m starting to see a shift in my business, and I have a lot of thoughts on the road ahead for freelance creatives. As I..
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December 16, 2020

The globalization of camaraderie is here

Welcome to the globalization of camaraderie. Maybe I’m saying this as a first-gen Jamaican-American, or as a resident of the most diverse county in the..
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December 16, 2020

The future of marketing is coalition building

“Community” is now a buzz word that we hear thrown around a lot in marketing. Every brand suddenly wants to build a community as they..
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December 16, 2020

Time to put more power back into the actual creatives

We’ve really seen the importance and growth of remote collaboration and the increased emphasis on individuals to learn different facets of technology in order to..
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December 16, 2020

Unethical businesses will have to reckon with independents

As a result of our government neither understanding nor respecting 1099 and small W9 businesses, there are few rights freelancers have from an employment standpoint...
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November 19, 2020

Yes, you can build an empathetic workplace. Here’s how.

No one should have to show up to work feeling excluded, undervalued, or unsupported. Let’s face it — 2020 has been a rollercoaster of change..
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October 14, 2020

The race to the bottom ends here

When you quit a job to launch a tech startup or e-commerce business, you’re lauded as an entrepreneur. But when you quit your job to..
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October 6, 2020

Wethos 2020 Report: The Power of Freelance Founders

Freelancers are under-represented and under-supported as small business owners, and very infrequently viewed as employers. As a consequence, there are very few tools to help..
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September 22, 2020

7 unexpected takeaways from starting my own business

In September 2019, I left a job at a global top-three advertising agency where I worked on multi-million dollar projects with U.S. government agencies and..
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September 15, 2020

Write better copy with these 3 tips from creative writing

Whether you’re a brand strategist, graphic designer, web developer, or marketing analyst, words matter to your business. Borrow from creative literature to write better copy...
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September 9, 2020

Grow your creative business by learning from comedians

Many of us watch stand-up comedians on stage or in shows and marvel at their timing and talent. Comedians make us laugh, think, and forget..
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