conducting an SEO content audit scope of work

Five phases of an SEO Content Audit & Implementation scope of work

In our digital-first world, it’s no surprise that SEO services are in high demand. But are you charging enough for an SEO content audit & implementation?

Welcome to Scope Smarter, Not Harder, a series from Wethos highlighting our services and scope of work templates from the Wethos Services Library. In this installment, we’re highlighting our top SEO Content Audit & Implementation scope of work template!

Wethos users have access to over 60 scope of work templates and 700 services ranging from brand strategy to social media and design. Our scope of work tools streamline your proposal process so you can skip the freelance pricing mistakes and get to work.

Here’s our breakdown for a SEO Content Audit & Implementation scope of work so you know how to charge for your next project!

Please note that our pricing recommendations are powered by tens of thousands of data points, all from real studios on our platform. If you have feedback on the pricing below, please let us know! We always want our system to become smarter with your help.

SEO Content Audit & Implementation scope of work total: $13,500

Phase 1: Discovery for $1,500

Every SEO content audit scope of work should kick off with a discovery phase so you can see what you’re working with. 

During this phase, you’ll evaluate how optimized the client’s website is for organic search. This includes analyses of keywords, competitors, technical implementation, content, links, and user experience.

Make sure that the scope of your audit is clear — as in, outline the number of pages that are included in the audit and reports — in order to avoid scope creep. We recommend pricing your audit at $1,500, but this could be higher if you choose to audit more than 20 pages.

Phase 2: Strategy for $1,800

The strategy phase is broken up into two reports, one focused on keywords and another that’s based on opportunities identified in the SEO audit. Our scope of work template recommends charging $900 for each report.

Phase 3: Execution for $8,550

For the third phase of your SEO scope of work, you’ll want to link up with a CMS developer to help implement the technical side of the project. The developer will implement on-site SEO optimizations, convert CMS themes to a more responsive design, implement SSL, and optimize internal link structures for maximum searchability. 

Meanwhile, you’ll also work on writing blog posts and case studies to help boost SEO once the website updates are up and running. 

Our scope of work template recommends pricing this phase at $8,550, but you can adjust accordingly depending on the price of the developer you partner with and the number of pages your scope includes.

Phase 4: Reporting for $150

Once the newly SEO-optimized website has been in action for a determined amount of time, you’ll create a report on the findings. 

During the reporting phase, you’ll provide website traffic reports to the client and walk them through findings. If you choose to schedule a meeting to report on the findings, be sure to add that meeting to your proposal.

Phase 5: Ongoing for $1,500 

SEO is a long game, so it only makes sense to include ongoing services for this scope of work.

This phase should include ongoing on-site optimizations, content marketing, and link building for one website. We recommend limiting it to up to 30 keywords, 30 page changes, 30 links, and 3 guest blogs.

Maintaining an SEO-optimized website takes a lot of time and expertise — make sure your scope of work reflects that before you send your proposal.

Next time you’re sitting down to build a scope on Wethos, make sure you’re saving time (and money!) with our snappy templates. Do you have a go-to template that you use on your own? We’d love to add it to our library — and compensate you!

Ready to put together your scope of work?