Trying to figure out why people do something is typically easier than figuring out why they’re not doing something. Still, it doesn’t mean it can’t be done – it will simply require a bit more work.
When you don’t have the resources of a large organization behind you, being creative and adapting quickly is even more critical to making the most of what you have.
Whether you are a fundraiser, social media manager, or freelance writer or graphic designer on a communications team, if you're sharing or creating content for a nonprofit organization, you're always looking for the next great story to share. Yet it often seems to be a struggle in many organizations to get great stories (and images!) to share with your supporters.