The Wethos Collective -- Blog

How To Revamp Visitor Engagement On Your Website - Tips & Ideas For Nonprofits

Posted by Allie Murphy on Sep 14, 2018 3:06:30 PM
Allie Murphy

With an ever growing focus on technology, today’s businesses can’t afford to have a mediocre website. A nonprofits online presence is not only vital for success but necessary for survival. Fortunately, the benefits of having a highly functional, professional, and innovative website are in reach, which means so is online success for your nonprofit.

What content should you make sure is included in your website?

You know it, and I know it -- a first impression is everything. If your website presents a great first impression, then visitors are likely to spend a good amount of time on the site. So this begs the question, what content should be included on the website? To start, it’s important to describe the following topics in detail:

  • About Us
  • Mission statement
  • Values and objectives
  • Causes supported with your programs

Your website is a place to communicate to the world who you are, what your mission is, and the causes that you support. Having this information be engaging and illustrated clearly to readers, potential volunteers, potential investors, and supporters is crucial. 

Here are 3 strategies that will keep visitors engaged with your content:

1. Add social media sharing icons

Your social channels aid in telling the story of your nonprofit, creating more brand awareness and helping to build up a larger support network. According to a recent Blackbaud study,  50% of millennials share information about charities they support with their Facebook friends. Which means not having easy access to your social media links on your homepage could miss tech-savvy visitors from sharing your page or following to learn more.  Adding social media icons with a “share” option allows visitors to post your recent fundraisers, upcoming events, current news article, and other information about your nonprofit to their personal social media accounts. Ideally, your social media is added into your “footer” section of the website so that they can all appear on each page for easy navigation.

2. Create interaction 

Creating interactive components on your site that visitors can engage in makes for a unique and fast forward strategy. For example, a designer can create a graphic that show's the nonprofit’s history since inception. It will capture all of the significant milestones and accomplishments to date, in a way that's digestable for homepage. On each milestone, there can be a button for a visitor to click on that will reveal a photo, a fun fact, a short narrative about the event.

By making your site interactive, it not only makes the website more user-friendly and provides a good user experience, it also shows the level of effort you put into creating the site. Any website that shows a high level of detail and care, makes readers feel that you also put the same level of love and dedication into your nonprofit.     

3. Be consistent

To generate and build your list of supporters, volunteers, and donors it helps to provide consistent updates about your nonprofit. Here are some ideas for what information you can share out on your website on an on-going basis, most information you are generating already:

  • Recent news or updates on happenings
  • Details about upcoming events, and how people can participate or contribute  
  • Statistics about monthly, quarterly, and yearly successes
  • Photos taken during volunteer events of the people who have been directly impacted by your causes
  • Testimonials from your volunteers
  • Statistics on the number of volunteers, donors, dollars raised, etc.

To add some these personal touches, hiring a professional freelancer team who has web design, web development, and photography expertise can assist your nonprofit with seamlessly bringing your brand and website to life.

How do you get started on making updates to your website?

wethos-web-development-blog-collective

Revamping a website can be an unsettling process if you aren’t fully prepared and don’t have your goals completely spelled out. However, when all your content ducks are in a row, this process can be highly beneficial. Often times a person learns about a business, blog, store, and nonprofit by visiting their website. Spending the time to make updates and changes, improves the overall user ability, which is a goal worth completing for your visitors.

A website gives you a chance to be creative while showcasing and clearly presenting your mission. Colors, design, aesthetics, placement of words, sections, user experience, quality of graphics, and photos all matter to a potential supporter. 

The more professional, interactive, responsive, and engaging the site operates, the greater the chance of capturing a larger audience. An experienced freelance web designer and development team can make your entire site visually appealing at a very high quality, which would create overall synchronicity and flow.

Hiring a freelance team can collectively bring innovative ideas along with new approaches to the table. 

To successfully create a website that informs more people about your nonprofit, it takes hiring a team of the best professionals. A web developer, web designer, and photographer offer the complete package for website success. Wethos is here to help your mission driven organization find the best team to bring your website goals to reality. Figure out how you want to be viewed, and how you want to present your nonprofit to the world. Create some sketches that include concepts, the presentation, and layout. When you’re ready to work with a team of professionals that will implement your ideas, it’s a tremendous help to have sketches, a layout, and drafts of your content.

 

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