Ever played that team building game, “All Aboard”? You’re in a group and you are given say, a hand towel or a telephone book (showing my age here, I know), and the goal is to get everybody on board without anyone having a foot touching the ground. Depending on the variation or the prop used, the boat may get smaller (e.g. towel is folded in half) or your group may get bigger — and still you need to get everyone on board without any feet touching the ground.
Often, working at a nonprofit organization can feel that way. You’re trying to serve the same number of people with fewer resources, or serve more people with the same amount of resources. This metaphor is not only apropos to programming, but to fundraising as well. You’re trying to raise funds from more supporters (get more people on board) with the same number of staff or resources. And yet, the more you raise, the more people (donors and clients) you can get on board.
It does not need to be an endless game of chicken, egg, chicken, egg.
That’s why you focus on major gifts and/or grants, right? We know it’s important to respect donors at all levels, but in terms of where we spend our fundraising resources (time, budget, attention), it is clear that we prioritize funders who can give large gifts. But it’s easy to take those smaller dollar annual gifts for granted — just send or share it out to enough people and build our lists and followers because it is a small percentage of volume, volume, volume.
Or is it?