Whether you are a fundraiser, social media manager, or freelance writer or graphic designer on a communications team, if you're sharing or creating content for nonprofit communications, you're always looking for the next great story to share. Yet it often seems to be a struggle in many organizations to get great stories (and images!) to share with your supporters.
People forgot to take photos. They ran out of time because they are doing the job of three people. Someone took videos, but they're poor quality. You know there must be lots of wonderful anecdotes, but your coworkers can't remember the details of what happened six months ago. The summer intern collected testimonials from program participants but now it's February and nobody has any idea where the files are.
Any of these situations sound familiar?
Most of these situations boil down to: