Not sure how to charge for brand and partnership sourcing? Let us break down the scoping process for you.
Welcome to Scope Smarter, Not Harder, a series from Wethos highlighting our services and scope of work templates from the Wethos Services Library. In this installment, we’re highlighting our top brand and partnership sourcing scope of work template!
Wethos users have access to over 60 scope of work templates and 700 services ranging from brand strategy to social media and design. Our scope of work tools streamline your proposal process so you can skip the freelance pricing mistakes and get to work.
Here’s our breakdown for a brand and partnership sourcing scope of work so you know how to charge for your next project!
Please note that our pricing recommendations are powered by tens of thousands of data points, all from real studios on our platform. If you have feedback on the pricing below, please let us know! We always want our system to become smarter with your help.
Brand and Partnership Sourcing scope of work total: $13,200
Phase 1: Branding & Identity for $3,400
Kick-off the brand and partnership sourcing project with a branding and identity phase. This first phase is all about building the foundation for the rest of the project by creating the branding assets that will guide the execution in the following phases.
During this time, you and your team will build a marketing funnel, edit the client’s current media kits, and create social media style guides.
If you’re a brand strategist, it’s a good idea to partner with a social media manager and a graphic designer for this so you can spend your time managing the projects, running meetings, and making sure everyone is on the same page and schedule.
Phase 2: Partnerships for $2,700
During this phase, you’ll develop all of the assets and strategies around partnership campaigns. This includes identifying content partnership opportunities, developing a content strategy, and coming up with appropriate messaging for content partners to use.
Phase 3: Social Media Strategy & Assets for $5,750
For this phase, you’ll want to tap the expertise of your social media manager again. The social media manager will work with the client to set high-level social media goals and objectives and build out monthly social media calendars.
The graphic designer will also play a role in this phase. They will be responsible for designing social media assets across all platforms, based on feedback from the client.
Phase 4: Social Media Activation for $1,950
The final phase for the brand and partnership sourcing scope of work will focus on the implementation of the work from the previous phases. During the social media activation phase, the social media manager will set up the client’s social media accounts as well as set up a graphic design platform with pre-built templates so the client can continue to create social media content going forward.
Next time you’re sitting down to build a scope on Wethos, make sure you’re saving time (and money!) with our snappy templates. Do you have a go-to template that you use on your own? We’d love to add it to our library — and compensate you!