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How to use our top event production scope of work template to use for your next proposal

If you help produce events, you’ll want to take advantage of this team scope of work worth over $28K.

Here’s our breakdown of an Event Production scope of work so you know how to charge for your next project!
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Event Production scope of work total: $28,400

Phase 1: Pre-Event Management for $6,000

This event production scope of work template calls for a large team comprised of six members: An event strategist, graphic designer, PR manager, data analyst, photographer, and videographer. 

If you fit into one of these roles as a solo freelancer, consider teaming up with other independents. Why? Team projects typically scope a much higher overall price than those with only one freelancer doing the work which means each contributor can earn more.

Phase 2: Public Relations & Event Branding for $7,200

Another valuable element of this scope of work template is the PR and event branding phase. This includes coming up with a plan to generate as much buzz as possible for the event — and it requires the expertise of a PR manager and graphic designer. 

Following the goals outlined by the event strategist during the first phase, the graphic designer will build landing pages and design marketing collateral and media kits for the event. 

The PR manager will then develop a PR strategy that will create the most awareness for the event. They’ll also use their extensive network to develop an outreach list that includes journalists, bloggers, influencers, and other relevant attendees as well as write and distribute press releases.

Phase 3: Sponsorship Management for $4,500

The PR manager will use their excellent communication skills to handle another phase of the event production scope of work: sponsorship management. 

Creating a sponsorship package and securing sponsors is a valuable service to include in your event production scope of work. Not only does this service help the client reach their fundraising goals, but it can help increase brand exposure — a value-add worth communicating when you pitch your team’s proposal.

Once sponsors are secured, the PR manager will also manage all sponsor-related activities leading up to the event including advertising and marketing. Another selling point of this event production scope of work!

Phase 4: Live Event Management for $5,100

For the live event, this scope of work template also recommends bringing on a data analyst to organize live event data. This person will collect and synthesize essential data during the event to assist in real-time decision-making and help staff make immediate improvements to the event experience.

A data analyst is a unique addition to an event production scope of work. Be sure to emphasize the value of this role when communicating the price to your client. 

During the event, the event strategist will handle onsite coordination which includes overseeing event set-up, registration, and staff management.

Phase 5: Post Event Management for $5,600

Once the event has concluded, the data analyst will synthesize pre-event and live event data to create an event insight report. 

During the live event, the photographer and videographer should have captured photos and videos using a shot list determined by the client and/or event strategist. They’ll deliver their coverage during the final phase of the scope of work.

Finally, the event strategist will develop a community forum strategy based on prior analysis to increase audience engagement following the event. They’ll also wrap up the project by developing a post-event acknowledgment strategy to guide outreach for partners, vendors, and attendees to assist clients in relationship management and stewardship.

Scope Smarter, Not Harder is a series from Wethos highlighting our services and scope of work templates from the Wethos Templates Library.


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