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Our top email marketing management retainer scope of work

As a freelance email marketer, your expertise is in high demand.

In fact, 81% of small and midsize businesses rely on email for customer acquisition. If you want to score a monthly retainer for your services with one of these businesses, use our top email marketing management scope of work template to help with your next proposal.

Welcome to Scope Smarter, Not Harder, a series from Wethos highlighting our services and scope of work templates from the Wethos Services Library. In this installment, we’re highlighting our Email Marketing Management scope of work template!

Wethos users have access to over 70 scope of work templates and 800 services ranging from brand strategy to social media and design. Our scope of work tools streamline your proposal process so you can skip the freelance pricing mistakes and get to work.

Here’s our breakdown of an Email Marketing Management scope of work so you know how to charge for your next project!

Please note that our pricing recommendations are powered by tens of thousands of data points, all from real studios on our platform. If you have feedback on the pricing below, please let us know! We always want our system to become smarter with your help.

Email Marketing Management scope of work total: $7,575

Monthly Email Marketing Management

Audit and set up

Before you get started with monthly email marketing work, kick off the retainer project with an audit of the client’s existing email content, platform usage, and performance across platforms to identify challenges and opportunities. The audit is priced at $900. 

Next, you’ll create processes that will set up the weekly campaign send and flow creation for success. Depending on the email campaign frequency that you and the client agree to, you’ll configure email marketing campaigns for ‎‎‎‎$900. This includes list segmentation and tracking options. You’ll also implement email automation systems based on unique tag identifiers of audiences for $900.

Finally, you’ll define the goals and metrics for AB testing parameters on a single platform. Our scope of work template recommends charging $600 for the AB testing configuration.

Weekly meetings and email marketing work

Our email marketing retainer template suggests 14-15 hours of email marketing work per week. If you plan on doing more than that, charge accordingly! And make sure the amount of work and/or hours you are providing is clearly stated in the scope of work to prevent scope creep.

As part of the weekly work, you’ll hold creative strategy meetings one to two times per week for $1,575. These meetings are meant to discuss high-level strategy, upcoming content, performance reports, insights, and recommendations.

Monthly reporting

The email marketing retainer also includes monthly reporting. You’ll report on the AB testing results — which includes walking the client through the findings — for $600. 

Your reporting should also include the project’s qualitative and quantitative results. Determine specific qualitative measurements with the client and gather them during each project phase. The project data report is also $600.

Finally, at the end of each month you’ll create a report on the monthly campaign performance for $1,500. Present reports on the previous month’s online campaign performance, including learnings and guidance for the next month.


Ready to start scoping?