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Our breakdown of a navigation design scope of work worth over $22K

UX and UI designers: this one’s for you. Before you send out your next proposal for a navigation design project, see how your pricing stacks up to our top navigation design scope of work template.

Welcome to Scope Smarter, Not Harder, a series from Wethos highlighting our services and scope of work templates from the Wethos Services Library. In this installment, we’re highlighting our Navigation Design scope of work template!

Wethos users have access to over 70 scope of work templates and 800 services ranging from brand strategy to social media and design. Our scope of work tools streamline your proposal process so you can skip the freelance pricing mistakes and get to work.

Here’s our breakdown of a Navigation Design scope of work so you know how to charge for your next project!

Please note that our pricing recommendations are powered by tens of thousands of data points, all from real studios on our platform. If you have feedback on the pricing below, please let us know! We always want our system to become smarter with your help.

Navigation Design scope of work total: $22,050

Phase 1: Discover and Define for $6,600

A project of this size entails a breadth of services. Before you kick off, consider teaming up with a fellow UX designer to split up some of the workload. 

Once you’ve partnered up, begin the project with a discovery meeting. This meeting should take place with the design, production, and/or brand teams so you can collect all of the information needed for the navigation design project. Meetings are a commonly overlooked freelance service — but they require a lot of prep work and energy so charge for them!

The first phase also includes an open card sort activity for $1,200. Create, disperse, and analyze an open card sort activity where users will categorize information to their preferences, in order to better understand the mental model of users.

To further understand the competitive landscape and the client’s existing navigation, you’ll also conduct an audit of each. To close out this phase, present your insights and findings to the client in order to get on the same page about recommended next steps. Put together one report for ‎‎‎‎$2,100.

Phase 2: Model and Evaluate for $4,500

Based on learnings from the discovery phase, kick off phase two by developing up to 3 navigation models to use for evaluation. 

Next, using the open card sort results as a starting point, conduct a closed card sort to assess the efficacy of a structured navigation model.

Once you’ve conducted the closed card sorting activity for $1,200, conduct a navigation tree test using the open and closed card results to test the findability of the content and features. Conduct one test for $1,500. 

Wrap up this phase by syncing with the client and putting together a report of your findings for $900.

Phase 3: Design and Test for $8,700

After all of your preparation and evaluation work is complete, it’s time to design! 

From designing wireframes to conducting user testing to creating a website prototype, this phase is where your UX expertise will be put into action. Be sure to charge for the value you bring to the project by following our value-based pricing formula

You’ll wrap up the design and test phase by putting together another report with insights and opportunities related to the client’s category, customer, and the culture of the industry they operate in.

Phase 4: Handoff for $2,250

To wrap things up, you’ll create a document that the client can refer to after handoff. Create one document with specifications for the navigation model, interaction, and visual design for $1,800. 

Finally, hand-off and walk-through the final project materials and credentials with the client. Our scope of work recommends charging this meeting at $450. 

Once your scope of work is approved, you can easily turn your scope into an invoice with just one click using Wethos.


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