Brand communications are the foundation of any business trying to build an online presence and reach their dream clients or customers.
Welcome to Scope Smarter, Not Harder, a series from Wethos highlighting our services and scope of work templates from the Wethos Services Library. In this installment, we’re highlighting our Public Relations, Branding & Social scope of work template!
Wethos users have access to over 60 scope of work templates and 700 services ranging from brand strategy to social media and design. Our scope of work tools streamline your proposal process so you can skip the freelance pricing mistakes and get to work.
Here’s our breakdown for a Public Relations, Branding & Social scope of work so you know how to charge for your next project!
Please note that our pricing recommendations are powered by tens of thousands of data points, all from real studios on our platform. If you have feedback on the pricing below, please let us know! We always want our system to become smarter with your help.
Public Relations, Branding & Social scope of work total: $13,950
Phase 1: Discover and Develop (Public Relations) for $7,200
A public relations, branding, and social media project calls for the expertise of two key players: a PR manager and a social media manager. Before you get started, build your dream partnership by finding a counterpart to team up with.
Once your team is formed, the PR manager will kick off the project with a discovery and development phase. This includes everything from hosting digital work sessions with the client to developing a PR strategy. The PR manager should also develop media assets like media kits, outreach lists, and press releases.
Phase 2: Brand Messaging for $900
With a solid PR strategy in place, the social media manager can come in to start working on brand messaging. This phase is all about identifying value propositions and developing key messaging points to use across social. Take into account the client’s values so you can help them build an authentic brand online.
Key messaging should be put together in a single report, which our scope of work template recommends pricing at $900.
Phase 3: Social Strategy & Execution Support for $5,850
Set your client’s social media accounts up for success by developing a social strategy based on audience research and all of the brand messaging work that’s already been conducted. This can also include collaborating with the client to develop a mood board that identifies the aesthetic feel of a project.
If your client is looking for ongoing social support, include this breakdown in your scope of work. This includes one month of execution, up to 10 posts, and covers every part of the process from the content calendar to designing the social media assets and writing the captions.
Wrap up this phase by creating style guides that provide design and content guidelines for posting different types of social media content that your client can follow once they take over the execution.
Next time you’re sitting down to build a scope on Wethos, make sure you’re saving time (and money!) with our snappy templates. Do you have a go-to template that you use on your own? We’d love to add it to our library — and compensate you!