The e-commerce landscape is jam-packed with innovative products and brands, which means businesses need to get creative with their digital marketing if they want to stand out. That’s where marketing freelancers come into play. If you offer social media and promotions services for e-commerce brands, here is our top social media, promotion, and e-commerce scope of work template to follow.
Welcome to Scope Smarter, Not Harder, a series from Wethos highlighting our services and scope of work templates from the Wethos Services Library. In this installment, we’re highlighting our Social Media, Promotion & E-Commerce scope of work template!
Wethos users have access to over 70 scope of work templates and 800 services ranging from brand strategy to social media and design. Our scope of work tools streamline your proposal process so you can skip the freelance pricing mistakes and get to work.
Here’s our breakdown of a Social Media, Promotion & E-Commerce scope of work so you know how to charge for your next project!
Please note that our pricing recommendations are powered by tens of thousands of data points, all from real studios on our platform. If you have feedback on the pricing below, please let us know! We always want our system to become smarter with your help.
Social Media, Promotion & E-Commerce scope of work total: $15,850
Phase 1: Custom Marketing Management for $900
For this ongoing monthly scope of work, there are three team members involved: a content creator, graphic designer, and an e-commerce developer.
The content creator will kick off the project each month by leading the ideation, creative direction, and execution of content creation for new specials to be included in the client’s point-of-service (POS) system and website. Content includes photos and custom assets for the client’s social channels and is informed by the social strategy roadmap and performance insights. Our scope of work recommends charging $900 each month for this service.
Phase 2: Organic Social Media for $5,750
Now it’s time for the content creator and graphic designer to team up to create organic social media content for the client.
After the content creator builds out the social media content calendars and conducts a product photography shoot, the graphic designer will design creative assets that will be used across platforms.
This phase is where it’s super important to make sure your scope of work is as detailed and clear as possible so you can avoid scope creep. Outline *exactly* how many social posts the client will receive on a monthly basis and what each asset includes. Our template suggests including 4-5 posts per week into the scope of work and charging for each element that goes into the posts, from the captions to the images.
Phase 3: Promotional Campaign for $4,100
Each month, your team will also create one promotional campaign for a specific goal. This could be for email list building, a big sale, or an upcoming event.
This phase of the scope of work includes developing a product marketing strategy, setting up paid media, and configuring email marketing campaigns. The graphic designer will also be involved in this phase to develop and edit short-form video to be used across various digital platforms for the campaign.
Phase 4: E-Commerce & Loyalty Configuration for $5,100
The final phase of the social media, promotion, and e-commerce scope of work is where the e-commerce developer will come in.
The developer will be in charge of configuring the client’s POS system and implementing e-commerce plugins. They’ll also set up a new and more robust loyalty program system that allows for flexible rewards and tracking. This step includes transferring existing data from the previous hosting platform. Our scope of work template recommends charging $1,500 for configuring one database.
The content creator and graphic designer will wrap up this phase by creating an email series and designing reusable email marketing templates to help promote the e-commerce strategy.