How to Create a Product Launch Social Media Proposal
What do a content strategist, paid social media manager, and CMS developer have in common?
They each play a strategic role in our top website & social media campaign for product launch scope of work template worth.
Welcome to Scope Smarter, Not Harder, a series from Wethos highlighting our services and scope of work templates. In this installment, we’re highlighting our Website & Social Media Campaign for Product Launch scope of work template!
Wethos users have access to over 80 scope of work templates and 1,000 services ranging from brand strategy to social media and design. Our scope of work tools streamline your proposal process so you can skip the freelance pricing mistakes and get to work.
Here’s our breakdown of a Website & Social Media Campaign for Product Launch scope of work so you know how to charge for your next project!
Please note that our pricing recommendations are powered by tens of thousands of data points, all from real studios on our platform. If you have feedback on the pricing below, please let us know! We always want our system to become smarter with your help.
Website & Social Media Campaign for Product Launch scope of work breakdown:
Phase 1: Organic Social Media
The team’s content strategist will kick off the project by focusing on organic social media for the product launch campaign.
They’ll start with an audit of the client’s existing social media, a commonly overlooked service. Using that knowledge, they’ll work with the client to set high-level goals and objectives for the campaign and put together a short briefing document.
The content strategist is also responsible for developing organic content strategies, building social media content calendars, designing social media assets (five assets), and writing social media captions (five captions). Finally, to ensure a successful product launch, they’ll engage the client’s community on social media for one month.
Phase 2: Paid Social Media
Next, the paid social media manager will take the lead. For this phase, the manager will start by researching the client’s audience personas using a combination of an online survey and customer interviews. They’ll also develop up to 3 advertisement concepts for the client to review before executing.
Once they have a grasp on the audience personas and concepts, the technical work begins. The paid manager will set up paid media campaigns (on a per-platform basis), install tracking pixels, as well as develop and create 3 ads for Facebook and 3 ads for Instagram.
To wrap up this phase, the paid social media manager will track the advertising budget and manage and optimize the paid media campaigns for one month before putting together a report on campaign performance.
Phase 3: Website Implementation
With solid social media campaigns in place for the launch, it’s time to get the client’s website ready.
The CMS developer will start by creating up to 3 website templates based on the client's design requirements. Next, they’ll reformat and optimize existing image files, set up website hosting, and implement SSL.
Once the website assets are optimized and ready, the CMS developer will execute quality assurance tests across the entire website (up to 20 pages) and wrap up by launching the website.
Phase 4: Advanced Feature Plugins
If the project calls for it, the scope of work template leaves room for the CMS developer to implement advanced feature plugins for the client’s website.
These include payment processing plugins, live chat plugins, and newsletter plugins.
Phase 5: Handover
Following a successful launch, each of the team members will deliver training so the client can handle the website and social media once the project wraps up.
The developer will go over CMS training, the content strategist will deliver a social media training session, and the paid social media manager will deliver web analytics training.