If you work in fundraising and are well-versed in paid social media campaigns, here’s our breakdown of a P2P Fundraising Awareness Campaign scope of work so you know how to charge for your next freelance project!
Our most loved feature is now available at your fingertips: Our project scope template library and all of the community-sourced pricing data that comes with it are now readily accessible to the public. Anyone can access all of our community-sourced scope of work templates — whether you have a Wethos account or not.
Wethos users have access to over 80 scope of work templates and 1,000 services ranging from brand strategy to social media and design. Our scope of work tools streamline your proposal process so you can skip the freelance pricing mistakes and get to work.
Please note that our pricing recommendations are powered by tens of thousands of data points, all from real studios on our platform. If you have feedback on the pricing below, please let us know! We always want our system to become smarter with your help.
P2P Fundraising Awareness Campaign scope of work total: $20,550
Phase 1: Social Asset Planning for $5,850
As a paid social media manager, you know how to increase the reach and engagement of social media campaigns — which is essential for getting fundraiser campaigns in front of donors.
When proposing this project to a client, emphasize the value of your paid social media campaign expertise and how the social media assets will drive donors to the donation landing pages.
Phase 2: Donor Landing Page for $6,900
An essential component of any P2P fundraising campaign is the donor landing page(s). These pages get shared far and wide and act as the hub for donations. While the social media assets will help drive traffic to the donor pages, the pages have to be designed well enough to convert the traffic to donations.
A lot of expertise goes into the design and execution of donor landing pages, from platform configuration to user journeys, which makes this a valuable deliverable to offer. When putting together your P2P fundraising awareness campaign scope of work and proposal, don’t forget to communicate the value of this deliverable to your client.
Phase 3: Monthly Engagement for $3,900 (ongoing)
The key to turning a one-off project into ongoing work? Proposing a monthly retainer that the client will benefit from.
In the case of this P2P fundraising campaign, you can propose ongoing paid social media engagement for as long as the fundraising campaign goes on.
Providing continuing engagement, optimization, and reporting around the paid social media campaigns helps maintain momentum for the fundraiser, which ultimately drives more donations.
Take into account how many social media assets the client will need on a monthly basis. From there, you can adjust your scope of work to include a monthly retainer using this scope of work template in Wethos.
Scope Smarter, Not Harder is a series from Wethos highlighting our services and scope of work templates from the Wethos Services Library.