Don’t underestimate the value of a strong podcast launch and distribution strategy. Here’s how to build a scope of work worth over $14K that reflects what you bring to the table.
Welcome to Scope Smarter, Not Harder, a series from Wethos highlighting our services and scope of work templates from the Wethos Services Library. In this installment, we’re highlighting our top Podcast Launch & Distribution scope of work template!
Wethos users have access to over 60 scope of work templates and 700 services ranging from brand strategy to social media and design. Our scope of work tools streamline your proposal process so you can skip the freelance pricing mistakes and get to work.
Here’s our breakdown for a podcast launch & distribution scope of work so you know how to charge for your next project!
Please note that our pricing recommendations are powered by tens of thousands of data points, all from real studios on our platform. If you have feedback on the pricing below, please let us know! We always want our system to become smarter with your help.
Podcast Launch & Distribution scope of work total: $14,050
Phase 1: Strategy and Planning for $3,000
There’s no shortage of creative podcasts out there. How will this one be different? Spend some time working with your client to set high-level goals and clear objectives to identify parameters, better understand your audience, and maximize available resources.
As a paid media strategist, you’ll also use this phase to develop a report that analyzes and recommends paid social media and search platforms that can help your client’s podcast get in front of its target audience when it’s time to launch.
Phase 2: Creative Development for $4,350
Next, you should plan and design creative assets for the launch campaign. This includes social media graphics and copy as well as a recommendation for the overall direction of the social media assets.
Now would also be a good time to team up with a PR manager. As you begin to work on creative assets for the podcast launch campaign, you’ll want to work with a PR-savvy partner to create media kits to distribute to journalists. Don’t have any PR pros in your network? Tap into our community of independent creatives to find your next collaborator.
Phase 3: Campaign Management and Reporting for $4,300
Once you’ve outlined the podcast goals and campaign objectives, the third phase of work will focus on setting up the campaign and establishing a monthly performance reporting process.
Managing and optimizing paid media campaigns is a commonly undercharged service, so don’t undervalue yourself here. Campaign management and reporting requires ongoing performance adjustments, A/B testing, and a detailed monthly report on the results.
This reporting will help your client understand how to best drive listens and shares for their podcast, so emphasize the value of this when presenting your proposal.
Phase 4: Press and Influencer Outreach for $2,400
The final stage of the podcast launch and distribution scope of work is to spread the word about the podcast to influential people and publications who can help expand the reach to listeners.
This is another phase for your PR manager to step in. Tap into their media outreach expertise to build lists of journalists, bloggers, and influencers that they can pitch the podcast to.
Once you’ve put together your scope of work and received approval from your potential client, you can easily turn that scope into an invoice using our platform.
Next time you’re sitting down to build a scope on Wethos, make sure you’re saving time (and money!) with our snappy templates. Do you have a go-to template that you use on your own? We’d love to add it to our library — and compensate you!