TikTok content creators and creative directors go hand in hand when it comes to creating content worthy of the FYP.
But what should your proposal look like? Our TikTok strategy, growth, and account management scope of work template breaks it down by the numbers.
Welcome to Scope Smarter, Not Harder, a series from Wethos highlighting our services and scope of work templates from the Wethos Services Library. In this installment, we’re highlighting our TikTok Strategy, Growth & Account Management scope of work template!
Wethos users have access to over 80 scope of work templates and 1,000 services ranging from brand strategy to social media and design. Our scope of work tools streamline your proposal process so you can skip the freelance pricing mistakes and get to work.
Here’s our breakdown of a TikTok Strategy, Growth & Account Management scope of work so you know how to charge for your next project!
Please note that our pricing recommendations are powered by tens of thousands of data points, all from real studios on our platform. If you have feedback on the pricing below, please let us know! We always want our system to become smarter with your help.
TikTok Strategy, Growth & Account Management scope of work total: $28,850
Month 1: Initializing for $9,450
A creative director and a content creator are the perfect pair for this three-month TikTok strategy and account management scope of work.
The first month of this project will focus on creating a brand strategy and setting up assets that will support future growth. To kick it off, the creative director will analyze the client’s background materials and audit content and media assets.
The creative director will then lead initiatives around audience personas, creative directions and overall strategy.
To wrap up the first month, the content creator will create content guidelines for an episodic content series. The content brief will include word count, topic, title, and keywords and be put together into one report for $1,100. Based on approved concepts, the content creator will also develop video scripts — our scope of work template recommends pricing up to three video scripts for $2,400.
Month 2: Scaling for $9,700
The next month is all about scaling — which means tons of content creation.
The content creator will have a full plate during this phase, so the team could consider bringing on another content creator for support if needed. After all, team scopes tend to earn more than individual ones.
Their deliverables — which will all align with the creative direction and ideation led by the creative director — include everything from coordinating a video shoot to editing videos to publishing and optimizing the videos for TikTok. They’ll also report on the monthly campaign performance.
Month 3: Account Engagement for $9,700
For the final month of the three-month TikTok strategy, growth, and account management scope of work, the content creator will continue creating, editing, and publishing videos for the client’s TikTok.
They’ll also engage the client’s TikTok community on a regular basis to keep the account active and growing. Our scope of work template includes 10-20 engagements per month.
Check out the full scope of work template for a detailed breakdown of each deliverable and price!