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Wethos 2021 Year in Review

Phew, what a year. From increasing our user base by 10x to raising $8M in funding to help put more money into independents’ pockets, Wethos experienced tremendous growth in 2021.

And we couldn’t have done it without our incredible users. Our community of freelancers and independent creatives drove our growth to new heights. Whether using our scoping tools, teaming up with fellow creatives, or seamlessly sending invoices, our users harnessed the power of our platform to win bigger and better projects. 

Before we dive into 2022, here were this year’s top highlights.

Our user base grew by a whopping 942% 🤯

Wethos saw a massive increase in users this year. At the beginning of 2021, we were acquiring 150 new users a month — now we’re acquiring 150 new users a day. We started 2021 with roughly 1,700 users and closed out the year with an incredible 18,500 freelancers and independent creatives who used our platform to scale their business. Plus, we acquired twice as many users in December than we did in all of 2020.

  • Total studios on Wethos January 2021: 1,700
  • Total studios on Wethos December 2021: 18,500

Who’s using Wethos?

Here’s a breakdown of the demographics of our diverse user base:

  • 35% of users on Wethos are making more than 6 figures a year
  • 43% of users on Wethos identify as non-white: 23% Black, 8% Latinx, 6% Asian, 5% American Indian, and 1% Native Hawaiian
  • 65% of users on Wethos are women
  • 43% of users on Wethos identify as part of the LGBTQ+ community
  • 42% are parents or guardians
  • 12% are living with a disability
  • 25% are over the age of 40

Freelancers scoped bigger projects using Wethos’ scoping tool

We were thrilled to see how much money our users scoped and won in 2021. Wethos’ users scoped over $85M in projects using our value-based scoping tool. The total value of projects won was upwards of $5M.

  • Total value of projects scoped: $85,000,000
  • Total value of projects won: $5,000,000

Our top scope of work templates

In 2021, you tapped into our scope of work templates and officially said goodbye to undercharging your freelance services. Powered by tens of thousands of data points from real studios on our platform, our peer-priced scope of work templates streamline your proposal process so you can skip the freelance pricing mistakes and get to work. These were our top templates in 2021:

Top templates used to scope projects:

  • Branding 
  • Website Refresh 
  • Social Media Strategy 
  • Event Video/Photo Coverage 
  • Communications Marketing & Strategy

Top templates used in won projects:

  • Event Video/Photo Coverage 
  • Branding 
  • Website Refresh 
  • Website Redesign 
  • Website Design

Thank you for joining us on this journey in 2021. We can’t wait to see how you use Wethos to level up your business in 2022!


Thinking of making the leap to freelancing in 2022?