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What are people charging for Influencer Marketing?

We’re diving into influencer marketing scopes so you can put your best foot forward.

Welcome to Scope Smarter, Not Harder, a series from Wethos highlighting our services and scope of work templates from the Wethos Services Library. In this installment, we’re highlighting services from the field of influencer marketing. Wethos users have access to over 44 scope of work templates and 600 services ranging from brand strategy to social media and design. Our scope of work tools streamline your proposal process so you can skip the freelance pricing mistakes and get to work.

Here are our top 4 services to use in your next influencer marketing project!

The services below may be used in combination with other services from our library, such as performing research, designing assets, or walking a client through the platform.

Please note that our pricing suggestions are relational and the numbers inputted by users inform the recommendations over time. If you have feedback on the pricing below, please let us know: @wethosco on social! We always want our system to become smarter with your help.

1. Build social media influencer targets: 1 influencer for $900

Description: “Research and identify potential social media influencers. This may include a list of nano-, micro-, or macro-influencers, pending client budget and campaign needs.”

2. Create influencer/ambassador program: 1 program for $900

Description: “Create strategy, process, and procedures for a brand influencer/ambassador program.”

3. Develop social media influencer strategy: 1 strategy for $600 

Description: “Develop social media influencer strategy, which includes outreach, campaign collaboration opportunities, and compensation.”

4. Manage social media influencer campaigns (on retainer): 1 month for $900 

Description: “On a monthly retainer basis, manage social media influencer campaigns based on the influencer engagement strategy.”


So the next time you’re sitting down to build a scope on Wethos, make sure you’re saving time (and money!) with our snappy templates. Do you have a go-to template that you use on your own? We’d love to add it to our library — and compensate you!


Ready to take your one-person business to a full-service studio?