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What goes into a paid search campaign scope of work template?

Are you a paid media specialist? Here’s our breakdown of a Paid Search Campaign scope of work so you know how to charge for your next freelance project!

Our most loved feature is now available at your fingertips: Our community-sourced scope of work templates — and all of the pricing data that comes with them — are now available to the public. Anyone can access our library of templates, whether you have a Wethos account or not.

Freelancers have access to over 100 scope of work templates and 1,000 services ranging from brand strategy to social media and design. Our scope of work tools streamline your proposal process so you can skip the freelance pricing mistakes and get to work.

Please note that our pricing recommendations are powered by tens of thousands of data points, all from real studios on our platform. If you have feedback on the pricing below, please let us know! We always want our system to become smarter with your help.

Paid Search Campaign scope of work total: $19,050

With the amount of content that’s available online, our digital world is getting crowded — which means it’s increasingly more difficult for brands to get organic content in front of their target audience. This is where paid search and media comes into play. 

If you work in paid media, whether for search engines or social media, now is a great time to harness your expertise into a paid media search campaign scope of work for clients on a freelance basis.  

As a paid media specialist, clients will come to you to help them improve their online presence and reach through paid search campaigns and content strategy. 

Our top paid search campaign scope of work template breaks down this type of project into six phases:

  • Discovery for $1,500
  • Strategy for $5,400
  • Execution for $4,950
  • Reporting for $2,400
  • Handoff for $900
  • Ongoing for $3,900

There’s a lot that goes into a paid search campaign, which is why this scope of work template is comprehensive. It outlines each step that goes into the research, strategy, execution, and reporting of this project — and even includes commonly overlooked services like audits. 

The final phase is dedicated to ongoing services, which is ideal for freelancers that want to secure retainer work and give their business long-term stability.

How to pitch a paid search campaign scope of work

A paid search campaign scope of work as comprehensive as this one is valuable for a client that wants to expand their reach online — and they’re coming to you for your expertise. So, how do you pitch the project and successfully secure a new client?

Here are a few points to highlight:

Scope Smarter, Not Harder is a series from Wethos highlighting our services and scope of work templates from the Wethos Services Library.


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