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What goes into a web analytics scope of work template?

Let’s talk traffic — and we mean the digital kind, not the bumper-to-bumper kind. Measuring website traffic and analytics is essential for online businesses and requires the expertise of someone who knows the ins and outs of SEO.

If you’re a website analytics expert that offers freelance services, check out our top web analytics scope of work template so you know exactly how to break down your next proposal and secure new projects. 

Welcome to Scope Smarter, Not Harder, a series from Wethos highlighting our services and scope of work templates from the Wethos Services Library. In this installment, we’re highlighting our Web Analytics scope of work template!

Wethos users have access to over 70 scope of work templates and 800 services ranging from brand strategy to social media and design. Our scope of work tools streamline your proposal process so you can skip the freelance pricing mistakes and get to work.

Here’s our breakdown of a Web Analytics scope of work so you know how to charge for your next project!

Please note that our pricing recommendations are powered by tens of thousands of data points, all from real studios on our platform. If you have feedback on the pricing below, please let us know! We always want our system to become smarter with your help.

Web Analytics scope of work total: $4,950

Phase 1: Discovery and Strategy for $750

As an SEO manager, you know what you’re looking for when conducting an SEO audit

But before you dive in, you’ve got to know what you’re working with! Review the client’s existing web analytics account and put together a report of your initial findings and recommendations for $600. Be sure to retrieve the client’s login credentials as part of the onboarding process. 

After presenting your findings, you’ll also put together a list of web analytics goals based on your recommendations and input from the client. Create one document for $150.

Phase 2: Execution for $2,250

Since SEO is your jam, you’re probably well-versed in everything from content strategy to campaign tracking. But if you want to focus more on the high-level goals for this project, then you may want to team up with someone who can handle the execution phase.

This is where you can bring on another team member like a paid digital or programmatic manager. They’ll be responsible for setting up technical configurations like AB testing parameters, campaign tracking URLs, and creating variant landing pages for AB testing. 

When building your scope, you can assign a team member to individual projects within a phase so it’s clear who owns what part of the project.

Phase 3: Reporting and Hand-off for $1,950

The final phase of our web analytics scope of work template is all about presenting your findings to the client. Put together a report of the website traffic received during the time of the project, and tap into the expertise of the programmatic manager again to prepare a report of the AB testing results. 

You’ll also prep the client to take over the SEO duties once the project wraps up. This is done by creating training documents about how to consume and understand standard web analytics reports. You’ll deliver these documents through a one-hour online training session for $1,200.


Ready to create your scope of work?