For digital designers, a web design personalization project calls for a comprehensive scope of work template.
Here’s our breakdown of a Web Design Personalization scope of work so you know how to charge for your next freelance project!
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Web Design Personalization scope of work total: $11,200
Phase 1: Website Redesign for $4,300
The most significant part of this scope is dedicated to the website redesign. As a digital designer, this is your bread and butter.
For this project, the purpose of the redesign is to increase functionality and user experience for your client’s audience. This means you’ll need to have a thorough understanding of your client’s audience, goals, and more in order to execute the right design. Hold meetings with the client’s design and/or production teams to collect as much data and insights as possible — and don’t forget to charge for each meeting.
Phase 2: Personalization for $2,100
The personalization phase includes personalizing each page with categories such as keyword research, title tags, meta descriptions, and content recommendations.
This phase can also include integrating an e-commerce store, if applicable.
You can also adjust the pricing of this phase depending on how many pages the client’s website will have — this may be especially large if they have an e-commerce store and need each product page personalized.
Phase 3: Newsletter Integration for $3,900
While the main focus of the web design personalization project is the website redesign, the next couple of phases are dedicated to additional elements that will give this scope of work extra value.
One of those elements is newsletter integration. By developing a newsletter sign-up page for your client’s site, you’re making it even easier for them to launch and immediately start generating leads. Emphasize this point when proposing the scope of work and communicating the value to your client.
Phase 4: Community Forum for $900
Similar to newsletter integration, setting up a community forum on your client’s website is another way to personalize the site and bring more value to your scope of work.
Scope Smarter, Not Harder is a series from Wethos highlighting our services and scope of work templates from the Wethos Services Library.