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What goes into a web design personalization scope of work?

For digital designers, a web design personalization project calls for a comprehensive scope of work template.

Here’s our breakdown of a Web Design Personalization scope of work so you know how to charge for your next freelance project!

Our most loved feature is now available at your fingertips: Our project scope template library and all of the community-sourced pricing data that comes with it are now readily accessible to the public. Anyone can access all of our community-sourced scope of work templates — whether you have a Wethos account or not.

Wethos users have access to over 80 scope of work templates and 1,000 services ranging from brand strategy to social media and design. Our scope of work tools streamline your proposal process so you can skip the freelance pricing mistakes and get to work.

Please note that our pricing recommendations are powered by tens of thousands of data points, all from real studios on our platform. If you have feedback on the pricing below, please let us know! We always want our system to become smarter with your help.

Web Design Personalization scope of work total: $11,200

Phase 1: Website Redesign for $4,300

The most significant part of this scope is dedicated to the website redesign. As a digital designer, this is your bread and butter.

For this project, the purpose of the redesign is to increase functionality and user experience for your client’s audience. This means you’ll need to have a thorough understanding of your client’s audience, goals, and more in order to execute the right design. Hold meetings with the client’s design and/or production teams to collect as much data and insights as possible — and don’t forget to charge for each meeting.

Phase 2: Personalization for $2,100

The personalization phase includes personalizing each page with categories such as keyword research, title tags, meta descriptions, and content recommendations. 

This phase can also include integrating an e-commerce store, if applicable. 

You can also adjust the pricing of this phase depending on how many pages the client’s website will have — this may be especially large if they have an e-commerce store and need each product page personalized.

Phase 3: Newsletter Integration for $3,900

While the main focus of the web design personalization project is the website redesign, the next couple of phases are dedicated to additional elements that will give this scope of work extra value. 

One of those elements is newsletter integration. By developing a newsletter sign-up page for your client’s site, you’re making it even easier for them to launch and immediately start generating leads. Emphasize this point when proposing the scope of work and communicating the value to your client.

Phase 4: Community Forum for $900

Similar to newsletter integration, setting up a community forum on your client’s website is another way to personalize the site and bring more value to your scope of work. 

Scope Smarter, Not Harder is a series from Wethos highlighting our services and scope of work templates from the Wethos Services Library.


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